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Maternity and baby clothing For Lovers of Gorgeous Things

Welcome to Elle J, the home of beautiful maternity wear, baby and kids fashion and gifts. Classic styles, quality products and personalised service.

At Elle J, we know life is busy so we are all about helping you create special memories through the perfect gift for that special new arrival,

or a beautiful outfit for those special occasions like baby showers, birthdays, Baptisms, family photos or weddings.

Shop with us online today or visit us in store at our Townsville boutique.

SHOP the gorgeous Snuggle Hunny Kids Collection

Create precious memories with the beautiful range of Snuggle Swaddle Sacks and Jersey Wraps, just perfect for those precious newborn photos.

You will also love the gorgeous range of co-ordinating bassinet and cot linen, and the waterproof snuggle bibs are the best.

Snuggle Hunny Kids Sheets
$39.95
Knotted Newborn Beanies | Snuggle Hunny Kids
Regular price$14.95
SUNSET RAINBOW | Baby Jersey Wrap & Beanie Set
Regular price$49.95
Snuggle Hunny Kids,EUCALYPT | Baby Jersey Wrap & Beanie Gift Set,Elle J
EUCALYPT | Baby Jersey Wrap & Beanie Gift Set
Regular price$49.95

Shop our Best Sellers for Mamas

New Mothers deserve to be spoilt too! Shop our Best Selling Gift Ideas for mums

Nappy Bags

Manhattan Backpack in Tan
Regular price$169.95
Pram Caddy Tan
Regular price$69.95
Manhattan Backpack Nappy Bag TAN (Limited Edition Gold Hardware)
Regular price$169.95
Vanchi Pram Clips
Regular price$19.95
Isoki Double Zip Satchel Nappy Bag | LATTE
Regular price$139.95
Vanchi Tuscan Bowler Tan
Regular price$199.95
Isoki Anakie Satchel Onyx Black
Regular price$129.95$97.46

The Hermosa Co

The Hermosa Co,The Hermosa Co Body Polish,Elle JThe Hermosa Co,The Hermosa Co Body Polish,Elle J
The Hermosa Co Body Polish
Regular price$30.00
The Hermosa Co Postpartum Sitz Soak
Regular price$25.95
,The Hermosa Co Nipples,Elle J,The Hermosa Co Nipples,Elle J
The Hermosa Co Nipples
Regular price$22.95
The Hermosa Co Hermosa Soak
Regular price$17.95
,The Hermosa Co Belly Oil,Elle J,The Hermosa Co Belly Oil,Elle J
The Hermosa Co Belly Oil
Regular price$29.95

Breastfeeding Cookies

Franjos Kitchen,Franjo's Kitchen Choc Chip Tanker Toppers Lactation Cookies,Elle J,Franjo's Kitchen Choc Chip Tanker Toppers Lactation Cookies,Elle J
Franjo's Kitchen Choc Chip Tanker Toppers Lactation Cookies
Regular price$22.95
Franjos Kitchen,Gluten Free Choc Chip Tanker Topper Lactation Cookies,Elle J,Gluten Free Choc Chip Tanker Topper Lactation Cookies,Elle J
Gluten Free Choc Chip Tanker Topper Lactation Cookies
Regular price$22.95
Gluten Free Currant + Coconut Tanker Topper Lactation Cookies
Regular price$22.95
Franjo's Kitchen Fig + Almond Tanker Toppers Lactation Cookies
Regular price$22.95

Shop Our Best Sellers for Little Ones

Looking for an special gift for a new baby? Shop our Best Sellers for gifts that are guaranteed to be loved

Piper Bug

Hello World Muslin Wrap
Regular price$36.95
Dreamt Of Romper
Regular price$29.95
Holly Mens Shirt
Regular price$42.95$25.00
Wildflower Romper or Tee
Regular price$24.95
Little Darling Romper or Tee
Regular price$24.95
Bamboo Swaddle LYNNE
Regular price$36.95

Love Henry

Baby Girls Print Sleeve Top Rusty Pink Gingham
Regular price$29.95
Girls Headband Delicate Navy Floral
Regular price$12.95
Girls Headband Christmas Floral
Regular price$12.95
Girls Headband Red Gingham
Regular price$12.95
Girls Tie Waist Shorts Christmas Floral
Regular price$36.95
Baby Boys Plain Singlet Grey Marle
Regular price$22.95
Baby Boys Roy Dungaree Red Gingham
Regular price$42.95
Baby Boys Alfie Shorts Large Navy Gingham
Regular price$32.95

Bubba Organics

Lavender & Chamomile Baby Moisture Lotion 250ml
Regular price$25.95
,Lavender & Chamomile Baby Hair & Bath Wash 500ml,Elle J
Lavender & Chamomile Baby Hair & Bath Wash 500ml
Regular price$32.95
,Australian Kakadu Plum and Marshmallow Essentials Gift Box,Elle J,Australian Kakadu Plum and Marshmallow Essentials Gift Box,Elle J
Australian Kakadu Plum and Marshmallow Essentials Gift Box
Regular price$79.95
Lavender & Chamomile Baby Hair & Bath Wash 250ml
Regular price$23.95
Eucalyptus & Melaleuca Baby Room Spray 125ml
Regular price$24.95
Australian Kakadu Plum & Marshmallow Baby Hair & Bath Wash 500ml
Regular price$33.95
,Australian Goats Milk Baby Hair & Body Wash 500ml,Elle J
Australian Goats Milk Baby Hair & Body Wash 500ml
Regular price$32.95
,Australian Goats Milk Baby Hair & Bath Wash 250ml,Elle J
Australian Goats Milk Baby Hair & Bath Wash 250ml
Regular price$23.95

Shop Our Flynny and Mitch Collection just for Boys

Flynny and Mitch is an exclusive label just for boys.

Think sweet little rompers, matching Miniland Doll outfits, bow ties, suspenders and more.

Reusable Bamboo Cotton Cloth Wipes | FAMILY 15 PACK
Regular price$89.25$59.95
Crossback Romper PINEAPPLE
Regular price$34.95
Miniland Doll Outfit SAILBOAT 32-38CM
Regular price$19.95
Miniland Doll Outfit DENIM SPOT 32-38cm
Regular price$14.95
  • Free Shipping

    Free standard shipping for all orders over $150.

  • Free click + Collect

    Click and Collect direct from our Townsville Warehouse 

  • Have a question

    Don't shop alone.  Call, email or visit us in-store.

Latest blog posts

Back to Kindy/School with Yumbox Lunchboxes:  Your guide to choosing the right size.

Back to Kindy/School with Yumbox Lunchboxes: Your guide to choosing the right size.

Well it's that time of year when parents and carers are making the confusing decision as to what is the best lunchbox to send with their child to daycare, kindy or school with.

Who would have thought such a simple thing could pose so many confusing questions and the fear of 'getting it wrong' is on par with life changing events like 'should we buy a house' or 'should I quit my job and have another child'. Ok, that might be a bit extreme but you get my drift.

Head Back to Work with the Perfect Maternity Wardrobe

Head Back to Work with the Perfect Maternity Wardrobe

For some, heading back to work in 2019 means a whole lot more than just getting ready for another year of hard graft and exciting opportunities. So...


Elle J Maternity and Baby Boutique Townsville

Elle J Maternity and Baby Boutique Townsville

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