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Est. 2009 | Gorgeousness for Mother, Baby & Child

At Elle J, you will find a beautifully curated range of quality fashion, gifts and accessories from leading maternity, baby and children's brands.We also design and manufacture two of our very own fashion ranges. So how did we start?

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Christmas Gifts for Special Little People

Let us help you find the perfect gift from our range of wooden toys, books, dolls and more.


Must Have Kids Dinnerware

For babies to adults, Re-Play dinnerware is for everyone
BPA Free, highly durable, plates, cups, bowls and cutlery in arange of
gorgeous mix and match colours.
Shop Replay Dinnerware

Need Some Retail Therapy?

Interior view of Elle J Baby Boutique Townsville

Visit Our Townsville Boutique

Prefer shopping in person? Our boutique is open 6 days a week for your convenience.



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