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Matchy Matchy

Let your little one match her Miniland Doll with

our NEW release Magenta Rose collection

SHOP NOW

Maternity and baby clothing For Lovers of Gorgeous Things

Welcome to Elle J, the home of beautiful maternity wear, baby and kids fashion and gifts.

At Elle J, we are known for our classic styles, quality products and personalised service.

We are all about helping you create special memories through the perfect gift for that special new arrival,

or a beautiful outfit for those special occasions like baby showers, birthdays, Baptisms, family photos or weddings.

Shop with us online today or visit us in store at our Townsville boutique.

SHOP our Exclusive Little Elle Collection

Little Elle is an Exclusive Elle J label. It is designed by us just for you.

It takes classic styles and gorgeous vintage inspired fabrics to bring you these sweet ethically made designs.

Miniland Doll Flutter Dress Set BLUSH MAGENTA MINI FLORAL
Regular price$27.95
Flutter Dress BLUSH MAGENTA MINI FLORAL
Regular price$44.95
Flutter Playsuit BLUSH MAGENTA MINI FLORAL
Regular price$39.95
Miniland Doll Outfit Plum Floral 3pc Set 38cm
Regular price$24.95
  • Free Shipping

    Free standard shipping for all orders over $150.

  • Free click + Collect

    Click and Collect direct from our Townsville Warehouse 

  • Have a question

    Don't shop alone.  Call, email or visit us in-store.

Shop Our Flynny and Mitch Collection just for Boys

Flynny and Mitch is an exclusive label just for boys.

Think sweet little rompers, matching Miniland Doll outfits, bow ties, suspenders and more.

Crossback Romper PINEAPPLE
Regular price$34.95
Miniland Doll Outfit SAILBOAT 32-38CM
Regular price$19.95
Miniland Doll Outfit DENIM SPOT 32-38cm
Regular price$14.95
Freestyle Grid Newborn Gift Set
Regular price$41.80$29.26
Elle J Maternity and Baby Boutique Townsville

Elle J Maternity and Baby Boutique Townsville

Latest blog posts

Back to Kindy/School with Yumbox Lunchboxes:  Your guide to choosing the right size.

Back to Kindy/School with Yumbox Lunchboxes: Your guide to choosing the right size.

Well it's that time of year when parents and carers are making the confusing decision as to what is the best lunchbox to send with their child to daycare, kindy or school with.

Who would have thought such a simple thing could pose so many confusing questions and the fear of 'getting it wrong' is on par with life changing events like 'should we buy a house' or 'should I quit my job and have another child'. Ok, that might be a bit extreme but you get my drift.

Head Back to Work with the Perfect Maternity Wardrobe

Head Back to Work with the Perfect Maternity Wardrobe

For some, heading back to work in 2019 means a whole lot more than just getting ready for another year of hard graft and exciting opportunities. So...


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