Maternity and baby clothing For Lovers of Gorgeous Things
Welcome to Elle J, the home of beautiful maternity wear, baby and kids fashion and gifts. Classic styles, quality products and personalised service.
At Elle J, we know life is busy so we are all about helping you create special memories through the perfect gift for that special new arrival,
or a beautiful outfit for those special occasions like baby showers, birthdays, Baptisms, family photos or weddings.
Shop with us online today or visit us in store at our Townsville boutique.
SHOP the gorgeous Snuggle Hunny Kids Collection
Create precious memories with the beautiful range of Snuggle Swaddle Sacks and Jersey Wraps, just perfect for those precious newborn photos.
You will also love the gorgeous range of co-ordinating bassinet and cot linen, and the waterproof snuggle bibs are the best.
Shop our Best Sellers for Mamas
New Mothers deserve to be spoilt too! Shop our Best Selling Gift Ideas for mums
Shop Our Best Sellers for Little Ones
Looking for an special gift for a new baby? Shop our Best Sellers for gifts that are guaranteed to be loved
Shop Our Flynny and Mitch Collection just for Boys
Flynny and Mitch is an exclusive label just for boys.
Think sweet little rompers, matching Miniland Doll outfits, bow ties, suspenders and more.
Free standard shipping for all orders over $150.
Free click + Collect
Click and Collect direct from our Townsville Warehouse
Have a question
Don't shop alone. Call, email or visit us in-store.
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Elle J Maternity and Baby Boutique Townsville
Based in Townsville, North Queensland, Elle J is the maternity and baby shop you go to when you are looking for that special new baby gift or that gorgeous maternity dress to wear to your baby shower.
Founded by Townsville local and mum of 2, Leia Williams, Elle J is known to be the place to shop for a beautiful range of baby and kids products, maternity fashion and gifts.
When you shop with Elle J, you know you are buying quality brands and supporting a local Australian based business.