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Beautiful products that create a lifetime of memories SHOP NOW
At Elle J, you won't find ordinary. You will find an expertly curated range of quality baby, children's and maternity fashion and gifts from leading Australian and International brands. Shop with us right here online or visit us in-store at our boutique in Townsville, Queensland
Shop Our Best Sellers
Browse some of our most popular items for mums and bubs- Baby Blue
- Baby Pink
- Blossom
- Blush
- Cloud
- Coral
- Dark Oak
- Deep Space
- Dusty Lilac
- Earth
- Heather
- Haze
- Hunter Green
- Iron
- Island Sea
- Ivory
- Lavender
- Meadow
- Mint
- Mustard
- Peach
- Peach Sunset
- Petrol
- Pistachio
- Ruby
- Sage
- Sand
- Sky Blue
- Smoke
- Sunshine
- Vanilla
- White
- Woodchuck
- Rust
- Blush
- Duck Egg Blue
- Lemonade
- Sand (LIMITED EDITION)
- Sky (LIMITED EDITION)
- Pink Gingham
- Rainbow
- Camo
- Black
- Paisley Black
- Daisy Gingham
- Daisy Black
- Black
- Tan
Some Bunny Loves You
Shop our cute and cuddly baby gifts- Blush
- Duck Egg
- Lemon
- Sage
Stylish & Practial Parenting
Starts with one of our GORGEOUS backpack nappy bags.
Luxe nursery linen & night lights
Add a touch of luxe to your little ones nursery with our range of high qualitybassinet sheets, cot sheets and night lights
The best kids dinnerware you will ever use
Babies to adults will LOVE Replay Recycled dinnerware. Made in the USA from recycled milk bottles.
BPA FREE | DURABLE | BEAUTIFUL COLOURS
Quality baby & children's toys ready for gifting
Meet some of our beautiful customers
Brilliant customer service, going above and beyond to make sure it got there in time - I'm so happy with the beautiful hamper created for my friend. Thank you!
Needing some retail therapy?
Prefer shopping in person? Our Townsville boutique is open Monday to Saturday for you to pick the perfect gift or pick up your Click & Collect order.