To be a valued part of a mother's journey...

Elle J is a maternity, baby and children's boutique which has been supporting the needs and wants of mums since 2008.  Our flagship store is based at Domain Central in Townsville, Queensland where we showcase a range of stylish and on trend products for mothers, babies and children.

In-store you will find over 100 amazing brands, such as Angel Maternity and Ripe Maternity.  We also have a fantastic range of baby and children's clothing, wooden toys for kids, baby shower gifts, baby and toddler shoes and much more.

Our online store ships Australia wide and our amazing team are here to give you all the help you need to take the stress out of your shopping experience.

So come on in.  Take a look around.  Welcome to Elle J.