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Maternity and baby clothing For Lovers of Gorgeous Things

Welcome to Elle J, the home of beautiful maternity wear, baby and kids fashion and gifts. Classic styles, quality products and personalised service.

At Elle J, we know life is busy so we are all about helping you create special memories through the perfect gift for that special new arrival,

or a beautiful outfit for those special occasions like baby showers, birthdays, Baptisms, family photos or weddings.

Shop with us online today or visit us in store at our Townsville boutique.

Snuggle Hunny Kids

Snuggle Hunny Kids

Arabella and Autumn

Arabella and Autumn

Wilson and Frenchy Baby Clothing Stockist Townsville

Wilson and Frenchy

Little Elle

Little Elle

Flynny & Mitch

Flynny & Mitch

Flynny + Mitch,Reusable Bamboo Cotton Cloth Wipes | FAMILY 15 PACK,Elle J

Make your own DIY BABY WIPES

Reusable Bamboo Cotton Cloth Wipes | FAMILY 15 PACK

$89.25 $59.95

Imagine living in a household without access to toilet paper or baby wipes...  What would you do? Sadly, this is the reality that some of us are facing in these uncertain times. Our Exclusive Bamboo Cotton Body Cloths are the perfect reusable toilet wipe or baby wipe. They are extremely...
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SHOP the gorgeous Snuggle Hunny Kids Collection

Create precious memories with the beautiful range of Snuggle Swaddle Sacks and Jersey Wraps, just perfect for those precious newborn photos.

You will also love the gorgeous range of co-ordinating bassinet and cot linen, and the waterproof snuggle bibs are the best.

Snuggle Hunny Kids,Snuggle Hunny Kids Sheets,Elle JSnuggle Hunny Kids,Snuggle Hunny Kids Sheets,Elle J
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Snuggle Hunny Kids Sheets
$39.95
Snuggle Hunny Kids,Knotted Newborn Beanies | Snuggle Hunny Kids,Elle J
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Knotted Newborn Beanies | Snuggle Hunny Kids
$14.95
Snuggle Hunny Kids,SUNSET RAINBOW | Baby Jersey Wrap & Beanie Set,Elle J
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SUNSET RAINBOW | Baby Jersey Wrap & Beanie Set
$49.95
Snuggle Hunny Kids,EUCALYPT | Baby Jersey Wrap & Beanie Gift Set,Elle J
EUCALYPT | Baby Jersey Wrap & Beanie Gift Set
$49.95
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Shop our Best Sellers for Mamas

New Mothers deserve to be spoilt too! Shop our Best Selling Gift Ideas for mums

Nappy Bags

Vanchi Designer Nappy Bags,Manhattan Backpack in Tan,Elle JVanchi Designer Nappy Bags,Manhattan Backpack in Tan,Elle J
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Manhattan Backpack in Tan
$169.95
Vanchi Designer Nappy Bags,Pram Caddy Tan,Elle JVanchi Designer Nappy Bags,Pram Caddy Tan,Elle J
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Pram Caddy Tan
$69.95
Vanchi Designer Nappy Bags,Manhattan Backpack Nappy Bag TAN (Limited Edition Gold Hardware),Elle JVanchi Designer Nappy Bags,Manhattan Backpack Nappy Bag TAN (Limited Edition Gold Hardware),Elle J
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Manhattan Backpack Nappy Bag TAN (Limited Edition Gold Hardware)
$169.95
,Vanchi Pram Clips,Elle J,Vanchi Pram Clips,Elle J
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Vanchi Pram Clips
$19.95
Isoki,Isoki Double Zip Satchel Nappy Bag | LATTE,Elle JIsoki,Isoki Double Zip Satchel Nappy Bag | LATTE,Elle J
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Isoki Double Zip Satchel Nappy Bag | LATTE
$139.95
Vanchi Designer Nappy Bags,Vanchi Tuscan Bowler Tan,Elle JVanchi Designer Nappy Bags,Vanchi Tuscan Bowler Tan,Elle J
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Vanchi Tuscan Bowler Tan
$199.95
,Isoki Anakie Satchel Onyx Black,Elle J,Isoki Anakie Satchel Onyx Black,Elle J
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Isoki Anakie Satchel Onyx Black
$129.95$97.46

The Hermosa Co

The Hermosa Co,The Hermosa Co Body Polish,Elle JThe Hermosa Co,The Hermosa Co Body Polish,Elle J
The Hermosa Co Body Polish
$30.00
,The Hermosa Co Postpartum Sitz Soak,Elle J,The Hermosa Co Postpartum Sitz Soak,Elle J
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The Hermosa Co Postpartum Sitz Soak
$25.95
,The Hermosa Co Nipples,Elle J,The Hermosa Co Nipples,Elle J
The Hermosa Co Nipples
$22.95
,The Hermosa Co Hermosa Soak,Elle J,The Hermosa Co Hermosa Soak,Elle J
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The Hermosa Co Hermosa Soak
$17.95
,The Hermosa Co Belly Oil,Elle J,The Hermosa Co Belly Oil,Elle J
The Hermosa Co Belly Oil
$29.95

Breastfeeding Cookies

Franjos Kitchen,Franjo's Kitchen Choc Chip Tanker Toppers Lactation Cookies,Elle J,Franjo's Kitchen Choc Chip Tanker Toppers Lactation Cookies,Elle J
Franjo's Kitchen Choc Chip Tanker Toppers Lactation Cookies
$22.95
Franjos Kitchen,Gluten Free Choc Chip Tanker Topper Lactation Cookies,Elle J,Gluten Free Choc Chip Tanker Topper Lactation Cookies,Elle J
Gluten Free Choc Chip Tanker Topper Lactation Cookies
$22.95
Franjos Kitchen,Gluten Free Currant + Coconut Tanker Topper Lactation Cookies,Elle J,Gluten Free Currant + Coconut Tanker Topper Lactation Cookies,Elle J
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Gluten Free Currant + Coconut Tanker Topper Lactation Cookies
$22.95
Franjos Kitchen,Franjo's Kitchen Fig + Almond Tanker Toppers Lactation Cookies,Elle JFranjos Kitchen,Franjo's Kitchen Fig + Almond Tanker Toppers Lactation Cookies,Elle J
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Franjo's Kitchen Fig + Almond Tanker Toppers Lactation Cookies
$22.95

Shop Our Best Sellers for Little Ones

Looking for an special gift for a new baby? Shop our Best Sellers for gifts that are guaranteed to be loved

Piper Bug

Piper Bug,Hello World Muslin Wrap,Elle J
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Hello World Muslin Wrap
$36.95
Piper Bug,Dreamt Of Romper,Elle JPiper Bug,Dreamt Of Romper,Elle J
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Dreamt Of Romper
$29.95
,Holly Mens Shirt,Elle J,Holly Mens Shirt,Elle J
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Holly Mens Shirt
$42.95$25.00
,Wildflower Romper or Tee,Elle JPiper Bug,Wildflower Romper or Tee,Elle J
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Wildflower Romper or Tee
$24.95
,Little Darling Romper or Tee,Elle JPiper Bug,Little Darling Romper or Tee,Elle J
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Little Darling Romper or Tee
$24.95
,Bamboo Swaddle LYNNE,Elle JPiper Bug,Bamboo Swaddle LYNNE,Elle J
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Bamboo Swaddle LYNNE
$36.95

Love Henry

Love Henry,Baby Girls Print Sleeve Top Rusty Pink Gingham,Elle J
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Baby Girls Print Sleeve Top Rusty Pink Gingham
$29.95
Love Henry,Girls Headband Delicate Navy Floral,Elle JLove Henry,Girls Headband Delicate Navy Floral,Elle J
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Girls Headband Delicate Navy Floral
$12.95
Love Henry,Girls Headband Christmas Floral,Elle JLove Henry,Girls Headband Christmas Floral,Elle J
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Girls Headband Christmas Floral
$12.95
Love Henry,Girls Headband Red Gingham,Elle JLove Henry,Girls Headband Red Gingham,Elle J
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Girls Headband Red Gingham
$12.95
,Girls Tie Waist Shorts Christmas Floral,Elle JLove Henry,Girls Tie Waist Shorts Christmas Floral,Elle J
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Girls Tie Waist Shorts Christmas Floral
$36.95
,Baby Boys Plain Singlet Grey Marle,Elle J,Baby Boys Plain Singlet Grey Marle,Elle J
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Baby Boys Plain Singlet Grey Marle
$22.95
,Baby Boys Roy Dungaree Red Gingham,Elle J,Baby Boys Roy Dungaree Red Gingham,Elle J
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Baby Boys Roy Dungaree Red Gingham
$42.95
,Baby Boys Alfie Shorts Large Navy Gingham,Elle J
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Baby Boys Alfie Shorts Large Navy Gingham
$32.95

Bubba Organics

,Lavender & Chamomile Baby Moisture Lotion 250ml,Elle J
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Lavender & Chamomile Baby Moisture Lotion 250ml
$25.95
,Lavender & Chamomile Baby Hair & Bath Wash 500ml,Elle J
Lavender & Chamomile Baby Hair & Bath Wash 500ml
$32.95
,Australian Kakadu Plum and Marshmallow Essentials Gift Box,Elle J,Australian Kakadu Plum and Marshmallow Essentials Gift Box,Elle J
Australian Kakadu Plum and Marshmallow Essentials Gift Box
$79.95
,Lavender & Chamomile Baby Hair & Bath Wash 250ml,Elle J
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Lavender & Chamomile Baby Hair & Bath Wash 250ml
$23.95
,Eucalyptus & Melaleuca Baby Room Spray 125ml,Elle J
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Eucalyptus & Melaleuca Baby Room Spray 125ml
$24.95
,Australian Kakadu Plum & Marshmallow Baby Hair & Bath Wash 500ml,Elle J
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Australian Kakadu Plum & Marshmallow Baby Hair & Bath Wash 500ml
$33.95
,Australian Goats Milk Baby Hair & Body Wash 500ml,Elle J
Australian Goats Milk Baby Hair & Body Wash 500ml
$32.95
,Australian Goats Milk Baby Hair & Bath Wash 250ml,Elle J
Australian Goats Milk Baby Hair & Bath Wash 250ml
$23.95

Shop Our Flynny and Mitch Collection just for Boys

Flynny and Mitch is an exclusive label just for boys.

Think sweet little rompers, matching Miniland Doll outfits, bow ties, suspenders and more.

Flynny + Mitch,Reusable Bamboo Cotton Cloth Wipes | FAMILY 15 PACK,Elle JFlynny + Mitch,Reusable Bamboo Cotton Cloth Wipes | FAMILY 15 PACK,Elle J
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Reusable Bamboo Cotton Cloth Wipes | FAMILY 15 PACK
$89.25$59.95
Flynny + Mitch,Crossback Romper PINEAPPLE,Elle J
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Crossback Romper PINEAPPLE
$34.95
Flynny + Mitch,Miniland Doll Outfit SAILBOAT 32-38CM,Elle JFlynny + Mitch,Miniland Doll Outfit SAILBOAT 32-38CM,Elle J
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Miniland Doll Outfit SAILBOAT 32-38CM
$19.95
Flynny + Mitch,Miniland Doll Outfit DENIM SPOT 32-38cm,Elle JFlynny + Mitch,Miniland Doll Outfit DENIM SPOT 32-38cm,Elle J
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Miniland Doll Outfit DENIM SPOT 32-38cm
$14.95
  • Free Shipping

    Free standard shipping for all orders over $150.
  • Free click + Collect

    Click and Collect direct from our Townsville Warehouse 
  • Have a question

    Don't shop alone.  Call, email or visit us in-store.

Latest blog posts

Back to Kindy/School with Yumbox Lunchboxes: Your guide to choosing the right size.

Back to Kindy/School with Yumbox Lunchboxes: Your guide to choosing the right size.

Well it's that time of year when parents and carers are making the confusing decision as to what is the best lunchbox to send with their child to daycare, kindy or school with.

Who would have thought such a simple thing could pose so many confusing questions and the fear of 'getting it wrong' is on par with life changing events like 'should we buy a house' or 'should I quit my job and have another child'. Ok, that might be a bit extreme but you get my drift.

Head Back to Work with the Perfect Maternity Wardrobe

Head Back to Work with the Perfect Maternity Wardrobe

For some, heading back to work in 2019 means a whole lot more than just getting ready for another year of hard graft and exciting opportunities. So...
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Elle J Maternity and Baby Boutique Townsville

Elle J Maternity and Baby Boutique Townsville

Based in Townsville, North Queensland, Elle J is the maternity and baby shop you go to when you are looking for that special new baby gift or that gorgeous maternity dress to wear to your baby shower. 

Founded by Townsville local and mum of 2, Leia Williams, Elle J is known to be the place to shop for a beautiful range of baby and kids products, maternity fashion and gifts.

When you shop with Elle J, you know you are buying quality brands and supporting a local Australian based business.

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