Welcome to the Elle J Blog!

Here at Elle J we are all about supporting mums and being a valued part of every mums journey of motherhood.  

Our Blog is here to give extra insight into all the amazing brands and products we stock, as well as the inspiring people behind the brands, many of which are mums too!

We also love to to hear your stories about motherhood and welcome guest blogger enquiries.

Thanks for stopping by and being a part of the Elle J journey.


We Have Moved!

By Elle J on August 15, 2017 in News & Our Brands | comments


After 8 years in business and the last 3 in our previous location we are excited to share that we are now open in our NEW and BIGGER location.  We are still located within Domain Central, Queensland's largest homemaker and lifestyle centre, however you will now find us next to Townsville Art and Framing.





Mother’s Day Traditions

With life getting busier and busier it is very easy to forget about having some “mummy me time”.  But then, there is that one day of the year where you can put all those guilty feelings aside and truly be queen for a day.



They say past experience is the predictor of future behaviour, and in a lot of cases this is true.  In Glen and Julie-Anne's case past and current experience has seen them invent a product which is sure to solve many parents frustrations when it comes to mess free feeding times.



It was the “itch to do something more creative” and reading Lisa Messengers book ‘daring and disruptive’ that has led Jen James to leave her career in operations, management and training in retail and unleash her inner creative and design street smart fashion for babies and kids.