Welcome to the Elle J Blog!

Here at Elle J we are all about supporting mums and being a valued part of every mums journey of motherhood.  

Our Blog is here to give extra insight into all the amazing brands and products we stock, as well as the inspiring people behind the brands, many of which are mums too!

We also love to to hear your stories about motherhood and welcome guest blogger enquiries.

Thanks for stopping by and being a part of the Elle J journey.


Elle J Careers: We Are Hiring

By Elle J on October 12, 2017 in News | comments


Could you be the next Elle J Team Member?

Established 8 years ago, Elle J is an independent locally owned and operated Maternity and Children’s boutique. With our recent relocation and the growth of our online store we are looking for 2 new team members who are passionate about helping people and growing our brand.

The Elle J business includes our retail and online stores as well as our two in-house designed children's fashion brands. We have also recently launched our in-store Elle J Mum's Hub, where we hold in-store events for mums.



We Have Moved!

By Elle J on August 15, 2017 in News & Our Brands | comments


After 8 years in business and the last 3 in our previous location we are excited to share that we are now open in our NEW and BIGGER location.  We are still located within Domain Central, Queensland's largest homemaker and lifestyle centre, however you will now find us next to Townsville Art and Framing.





Mother’s Day Traditions

With life getting busier and busier it is very easy to forget about having some “mummy me time”.  But then, there is that one day of the year where you can put all those guilty feelings aside and truly be queen for a day.