Welcome to the Elle J Blog!

Here at Elle J we are all about supporting mums and being a valued part of every mums journey of motherhood.  

Our Blog is here to give extra insight into all the amazing brands and products we stock, as well as the inspiring people behind the brands, many of which are mums too!

We also love to to hear your stories about motherhood and welcome guest blogger enquiries.

Thanks for stopping by and being a part of the Elle J journey.


Top 5 Wooden Toys for Toddlers

By Elle J on December 7, 2017 in Children | comments


Do you feel like you could spend hours trying to track down the perfect gift for your little one?
Let us make this years Christmas shopping a walk in the park!

We have narrowed down our Top 5 Wooden Toys for Toddlers.




It’s beginning to look a lot like Christmas! (raise your hand if you just sung that in your head) We want to spread as much festive cheer as we can so we’d like to share with you that this year we have something extra special happening in store. We have been given the extremely special job of ensuring some of the Santa Letters make it to the North Pole.


Amongst all of the amazing brands that we spend hours sourcing here at Elle J - there are few which are near and dear. So today we’re giving you a behind the scenes look at one of the babies of Elle J - Flynny + Mitch! 

Flynny + Mitch takes a special place in our heart as it is one of our very own in house labels. Every style you see online and in-store starts out from a passion for design, fabric and a few light bulb moments by Elle J founder, Leia Williams. Leia began the brand by sewing baby clothing in the spare bedroom of her home not long after the birth of her first son back in 2009. Truly inspired by her two beautiful boys - Flynn and Mitchell, the brand has now come to life and has flourished into what you see today. 


Ditch The Dummy!

By Elle J on October 24, 2017 in Children, Health + Fitness & News | comments


Are you suffering anxiety at the thought of having to deal with getting your toddler off the dummy? Well good news is you are not alone!

Thousands of parents every week are challenged with the questions of, when to give up the dummy? and how am I going to do it?

Dummies have been used for many years to help soothe babies and provide parents with a much needed break.  Unfortunately though all good things must come to an end, and with increasing research around the negative effects dummies can have on a child's development, in terms of language and speech, as well as teeth and orofacial development this is something you may wish to think about doing sooner rather than later.


Elle J Careers: We Are Hiring

By Elle J on October 12, 2017 in News | comments


Could you be the next Elle J Team Member?

Established 8 years ago, Elle J is an independent locally owned and operated Maternity and Children’s boutique. With our recent relocation and the growth of our online store we are looking for 2 new team members who are passionate about helping people and growing our brand.

The Elle J business includes our retail and online stores as well as our two in-house designed children's fashion brands. We have also recently launched our in-store Elle J Mum's Hub, where we hold in-store events for mums.