Our StoryEst 2009.
We are passionate about bringing you an expertly curated selection of gorgeous maternity, baby and childrens products. Elle J, is a warm and friendly brand with a belief that the products we surround ourselves, and our children with, are key in creating special memories and moments that will last a lifetime.Every item we bring to you is a result of our own experiences as mothers combined with what our customers want and sprinkled with the latest trends. All merging together to create a one-stop-shop that delivers a high quality, affordable and ever changing range.
SINCE 2009The Founder
Hi, I'm Leia and Welcome to Elle J!
I started Elle J when I first became a mother all those years ago. We have evolved over the years from a small home based business to the brand you see today.We have a beautiful store and online warehouse based in Townsville, North Queensland along side our amazing community of online customers we serve Australia wide.
I love working with fellow Australian brands and curating our ranges as well as designing our own gorgeous fashion labels Little Elle and Flynny and Mitchfor baby girls and baby boys.
We love our social pages so be sure to check them out.
Thankyou so much for stopping by and I look forward to welcoming you into our community.
To be an inspirational and trusted brand by helping our customers create special memories through thoughtfully curated fashion and gifts, with our experienced customer service team who strive endlessly to provide the best shopping experience to our customers by delighting them with a welcoming shopping experience each and every time.
Maternity Wear Townsville | Look Good Feel Great
Baby and children’s clothing and accessories, breastfeeding and maternity wear in Townsville had been lacking... Severely lacking. So back in 2009 after the birth of her first son Leia Williams parked her corporate career and decided to do something about it - And Elle J was born.
Beautiful Maternity Clothing, Baby Clothing and More.
At Elle J we spend hours sourcing amazing products and gorgeous fashion labels so you don’t have to. Everything from stylish maternity wear to beautiful baby and kids clothes and hats. It’s a good feeling when someone goes out of their way to compliment you on what you’re wearing or that beautiful gift you bought their child. It’s usually when it’s something a bit different - Special - Unique.
We also offer a beautiful gift range full of accessories and toys, perfect for birthday and baby shower gifts. We love handmade at Elle J too. So much that we design and produce our very own ranges of baby girls and boys clothing, bibs and burp cloths and more.
Chosen with Love.
We have handpicked every item available at Elle J based on its style, quality and uniqueness. So you will always find your own piece of loveliness.
Speaking of unique, our very own Little Elle and Flynny + Mitch ranges consist of baby boy nappy cover sets, baby girl ruffle nappy covers, little girls dresses, boys shorts, baby burp cloths and gorgeous girls hair accessories. Each piece is handmade ethically using only premium quality fabrics sourced from around the world.
Nappy Bags to Lactation Cookies | We're Sharing your journey.
Our mummies are the most important of all! We have some gorgeous products to help make your journey of motherhood easier. From practical and stylish nappy bags to gorgeous breastfeeding and maternity wear. We will have feeling comfortable and looking amazing.
Once your baby arrives, breastfeed in style with our range of breastfeeding tops and dresses. Our best selling lactation cookies make for a well deserved snack and can assist with increasing your milk supply.
Our beautiful Hamptons style boutique is located at 297-299 Ingham Road, Townsville. Right next to the delicious Good Morning Trader Coffee Shop. Here you will find the largest and best selection of maternity and breastfeeding wear in North Queensland. But don’t worry if you aren’t a local, you don’t have to live here to shop with us. Everything available in our retail store is also available through our online store, so you can shop whenever it suits you – even during the 2am feed!
Elle J doesn’t just talk about Great Customer Service
We deliver it. Everything we do is aimed to make your life easier. Providing exceptional customer service is extremely important in how we do things at Elle J. We have a fantastic team, most of who are mums too, ready and waiting to assist you.
The best way to keep up to date with new stock arrivals and receive special offers is to become a VIP member. Get all the latest updates and exclusive VIP offers delivered straight to your inbox.
We love social media and if you do too be sure to follow us on Facebook, Instagram and Pinterest!
No Matter How You Shop, No Matter Where You Shop, Shop for all Your Gorgeousness at Elle J.
Join over 40,000 Happy Customers
They stock gorgeous brands! I especially love their own Little Elle label because I can match my toddlers dresses with her dolly. It is too cute!
I LOVE the girls at Elle J! They are always super helpful and have the most gorgeous little store.
I love shopping at Elle J. Their ranges are gorgeous. I live out of town, so the girls always go the extra mile to help me find what I need and then get it packed and sent out to me.